There are a number of benefits to the lead generation advertising model. For the client there is limited risk involved because they will only be invoiced for the number of leads generated. There is no need to worry about external factors such as click through rates and design issues. The only thing our customers need to focus on is converting the leads that we send them into new business and revenue. A lead can be anything from a simple email submit box to a detailed online form.
For the advertiser it allows us to easily and effectively monitor our performance. We track where every conversion came from, which split test route it took and how much it cost to generate. Tracking users at every stage of the process allows us to make our campaigns ever more effective and efficient.
If costs exceed the return on investment from leads generated it is down to us. The client will only ever pay for the leads that we send.